RESUME
Dedicated & Experienced
September 2017 - May 2020
ACCOUNT DIRECTOR, BOOYAH ADVERTISING
At Booyah Advertising I acted as an agency-side Marketing Director. I directed and implemented marketing campaign strategies for national brands, including over $10 million/year in digital channels like search, display, social, video, native, & customer analytics while ensuring campaigns work cohesively with existing marketing efforts. I led a team of up to 7 marketing experts here.
January 2016 - September 2017
ACCOUNT DIRECTOR, LOCATION3
Directed and implemented omni-channel marketing strategy, including over $10 million/year in paid channels (search, display, social) as well as SEO, local listings Drove campaign strategy, execution, and performance. Client performance was strong with one consumer goods brand seeing $12 in revenue for every $1 they invested into marketing campaigns. Managed team of 4+.
September 2014 - January 2016
SENIOR ACCOUNT MANAGER, LOCATION3
Autonomously managed over $5 million/year in SEM, Display, Social, & YouTube. Increased an e-commerce retailer's website traffic by 95% and orders by 44% year over year with no increase in budget.
January 2013 - September 2014
ADVERTISING MANAGER, JEMSU
Autonomously managed $2.5 million/year in paid ad spend for all SEM and social media clients while accomplishing department objectives of growth and revenue. Under my supervision, department quarterly revenue increased 51%.